Adobe Analytics Developer
You will manage web and app analytics implementations by translating business requirements into technical documentation and measurement strategies.
This role is on-site.
Responsibilities
- Translate business requirements into technical documents and measurement strategies for web and app analytics.
- Develop and enhance analytics processes, including eVars, Props, report suite configurations, metrics, dimensions, and segments.
- Build dashboards and reports in Adobe Analytics and Google Analytics 4 to track traffic patterns and customer behavior.
- Provide detailed tagging instructions to implementation teams and maintain governance across platforms.
- Architect solutions and maintain a measurement framework to evaluate marketing performance and campaign results.
Required Skills
- 2+ years of professional experience with Adobe Analytics.
- Proficiency in Adobe Experience Platform and Adobe Analytics.
- Hands-on experience with Google Analytics 4, Looker Studio, and BigQuery.
- Ability to debug using OmniBug, GA Debugger, Adobe Experience Cloud Debugger, and SQL.
- Experience with tag implementation via Adobe Launch and GTM.
- Strong understanding of report suite configurations and segmentation.
- Capability to manage project plans and stakeholder communications to meet deadlines.
Preferred Skills
- Experience working with Mobile Measurement Platforms such as Adjust or AppsFlyer.