Brand Design Lead

Responsibilities

  • Own and evolve 0G's brand identity, including typography, color, imagery, motion, and illustration
  • Build and maintain a scalable brand system: guidelines, templates, and reusable components
  • Ensure brand consistency across web, social, events, content, and presentations
  • Translate brand and marketing strategy into clear visual systems and narrative-driven creative
  • Lead creative development for product launches, campaigns, community activations, and ecosystem events
  • Design or direct social graphics, video content, website updates, keynote decks, and event collateral
  • Partner with leadership on narrative and positioning
  • Manage and direct external vendors, freelancers, and agencies as needed

Requirements

  • Senior-level experience in brand design, brand communications, or creative direction
  • Experience at a leading brand agency or a globally recognized company
  • Strong portfolio demonstrating identity systems and high-quality visual execution
  • Proven ability to partner with senior stakeholders
  • Comfortable working at pace in a startup environment
  • Proficiency in Figma and Adobe Creative Suite

Preferred Qualifications

  • Experience in consumer-facing or growth-focused brand work
  • Background in crypto, AI, or developer-focused products
  • Motion design, 3D, or video direction capability
  • Experience supporting PR or event marketing

Benefits

  • Market-competitive compensation including exposure to pre-launch tokens
  • Reimbursements for holistic experiences including Transcendental Meditation, Landmark Education, Art of Communication, Speech Coaching, and fitness memberships
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