Digital Marketing Consultant

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it. About Customer Solutions Growth Regions Division This team alongside dealers engages closely with customers to create customize and adapt solutions to meet their needs byleveragingthe extensive range of offerings available today across products and services digital and technology rental and used and financing. The division is regionally focused on Africa the Middle East Eurasia Asia (excluding Japan) and Latin America (LATAM) and organized into three functional areas: Customer Facing Customer Solutions and Business Enablers. This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of productservicesand technology. The role will: Support Field Teams Dealers & Customer with deep Product and Servicesexpertise. FocusProduct Services & Technology development on solving customer problems at the segment and site level. Drive proactive Technology Adoption and Product & Services health managementleveragingdata insights from connected field population. Role Definition: The Digital Marketing Consultant AMEE is a regional role within the Customer Solutions & Engagement / Regional Marketing Customer Engagement team responsible for enabling designing and operating endtoend digital customer journeys across Africa Middle East Eurasia and Asia (AMEE). This role focuses on digital enablement customer experience (CX) design campaign architecture and marketing technology execution ensuring that regional and dealerled digital activations are scalable compliant measurable and aligned to Caterpillars valuebased solution messaging. What You Will Do Digital Enablement & Customer Experience Design and enable endtoend digital customer journeys using persona and segment insights across AMEE markets. Act as a CX Champion for the region ensuring consistent highquality digital experiences across channels. Translate business and campaign objectives into structured digital journeys spanning email web QR forms and messaging platforms. Campaign Architecture Tracking & Governance Build and maintain Salesforce campaign hierarchies including creation and governance of UTM tracking for all digital tactics. Ensure accurate attribution across regions channels and campaigns by applying enterprise campaign and UTM standards. Partner with regional and dealer stakeholders to ensure campaigns are measurable from activation through reporting. Marketing Cloud (SFMC) Execution Support and coordinate Salesforce Marketing Cloud (SFMC) executions including email builds journeys automations and audience logic. Enable and support regional nurture email programs ensuring alignment with governance configuration reviews and data privacy requirements. Work closely with global digital and platform teams to ensure correct setup and sustainable operations. WhatsApp & Emerging Martech Serve as Martech lead for WhatsApp pilots and activations including QRbased journeys and AIassisted experiences. Support journey design for userinitiated and outbound WhatsApp campaigns aligned with consent privacy and CRM integration requirements. Ensure WhatsApp journeys are fully tracked and integrated into Salesforce and reporting frameworks. Stakeholder & Dealer Collaboration Work closely with regional marketing teams dealers and internal stakeholders to enable consistent digital execution across AMEE. Act as a connector between marketing technology agencies and platform owners. Provide guidance and support on digital best practices journey setup and measurement. Reporting & Insights Enable and leverage Power BI and Marketing Cloud dashboards to track campaign performance database health and subscriber sources. Support regional reporting focused on engagement data quality and journey effectiveness. Translate data into clear insights for regional marketing and leadership stakeholders. What You Have: Required Skills & Experience Experience in digital marketing activation across web CRMdriven journeys and campaign tracking Working knowledge of Salesforce Campaigns and UTM frameworks Experience with Salesforce Marketing Cloud (Email Studio Journey Builder automations) is preferred Strong understanding of digital customer journeys and CX design Ability to manage multiple stakeholders across regions and functions Core Competencies Customer Focus applying customer and segment insights to digital experiences Strategic Thinking connecting campaign execution to broader business objectives Collaboration working effectively across regions deale

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