E-commerce SEO Specialist & Digital Marketing Lead

Form : https://forms.gle/DTd3QDuZ6j2WciS3A

We are looking for a results-driven SEO Specialist & Digital Marketing Lead to spearhead the organic growth of our e-commerce platform in Qatar.

In this dual-focused role, you will be responsible for scaling our organic search visibility, driving high-intent organic traffic, and converting visitors into loyal customers. Beyond SEO, you will own our digital marketing content calendars, managing multi-channel campaigns that align with our brand goals and regional market trends.

Key ResponsibilitiesSearch Engine Optimization (SEO)

  • Organic Growth Strategy: Develop, execute, and scale comprehensive SEO strategies specifically tailored to the Qatari e-commerce market to maximize organic revenue and ROI.
  • Technical SEO: Conduct regular site audits, fix crawl errors, optimize site speed, ensure mobile-first responsiveness, and maintain a robust site architecture.
  • Keyword & Competitor Research: Identify high-value transactional and informational keywords in English and Arabic (a strong plus) targeting local shoppers.
  • On-Page & Off-Page Optimization: Optimize product pages, category structures, and metadata, while executing ethical link-building campaigns to boost domain authority.
  • E-commerce Analytics: Monitor traffic, conversions, keyword rankings, and user behavior using tools like Google Analytics 4 (GA4), Google Search Console, and Ahrefs/SEMrush.
Content Management & Digital Marketing
  • Content Calendar Ownership: Plan, create, and maintain comprehensive digital marketing content calendars across social media, email marketing, and web blogs.
  • Campaign Execution: Coordinate promotional campaigns, product launches, and seasonal sales (e.g., Ramadan, Qatar National Day, White Friday) to drive continuous engagement.
  • Cross-Channel Synergy: Ensure SEO insights directly inform content creation, aligning search demand with blog posts, landing pages, and social media copy.
  • Performance Tracking: Analyze campaign engagement metrics and refine content strategies to continuously improve conversion rates and customer retention.
Requirements & Qualifications
  • Experience: Proven track record (minimum 3–5 years) in SEO and digital marketing, ideally within the e-commerce sector .
  • Regional Expertise: Strong understanding of consumer behavior, search trends, and the digital landscape in Qatar / GCC region .
  • Technical Mastery: Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console, GA4) and major e-commerce platforms Shopify.
  • Content & Copywriting: Exceptional organizational skills for managing content calendars, paired with a sharp eye for compelling marketing copy.
  • Language Skills: Professional fluency in English is mandatory. Proficiency in Arabic (written and spoken) is a significant advantage.
  • Analytical Mindset: Ability to translate complex data and metrics into actionable, revenue-driving strategies.
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