Salesforce marketing cloud administrator

We are seeking a highly motivated and experienced Salesforce Marketing Cloud cum Digital Marketing Executive to join our team. The ideal candidate will have deep expertise in Salesforce Marketing Cloud, strong command of customer lifecycle marketing, and the ability to execute and optimize CRM strategies across multiple touchpoints including Email, WhatsApp, and personalized customer journeys. This is a key role that sits at the intersection of data, technology, and marketing, supporting business goals through targeted, data driven campaigns.Key Responsibilities * CRM Campaign Execution: Build, deploy, and manage multi-channel CRM campaigns (Email, WhatsApp, Push) using Salesforce Marketing Cloud. • Customer Journey Management: Design and implement automated customer journeys with Journey Builder, integrating with key business touchpoints across the customer lifecycle. • Salesforce Marketing Cloud Expertise: Utilize AMPscript, automation studio, segmentation tools, and dynamic content for personalized messaging. • Data & CDP Integration: Work with Salesforce Data Cloud and other Customer Data Platforms to enhance segmentation, audience profiling, and campaign effectiveness. • Reporting & Insights: Monitor campaign performance, deliver actionable insights using dashboards and analytics tools (GA4, Power BI, or similar), and drive continuous optimization. • HTML Email Development: Design and code responsive HTML-based EDMs and troubleshoot rendering issues across devices and platforms. • Digital Marketing Support: Assist in executing paid media campaigns across Meta, Google, and programmatic platforms, aligning CRM efforts with broader digital marketing strategy. • Data Hygiene & Governance: Ensure data accuracy, compliance with GDPR/DP laws, and maintain high standards of deliverability and opt-in best practices. • Collaboration: Liaise with cross-functional teams including creative, marketing, and IT to support integrated campaigns and business goals.

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