Social Media Content Creator, Copywriter

Job Description:

  • Develop organic social media content for U.S. contractors and home service businesses
  • Create copy, captions, concepts, and visual assets
  • Translate strategic direction into engaging social media content
  • Develop content pillars and recurring content formats
  • Write clear, audience-focused social media copy
  • Create and maintain content calendars
  • Schedule and publish content across relevant social media platforms
  • Research target audiences, competitors, trends, and content opportunities
  • Adapt content based on performance and learnings
  • Explain the strategic reasoning behind created content
  • Manage an ongoing content production workflow independently
  • Maintain consistency in tone, messaging, branding, and publishing cadence
  • Own strategy, planning, creation, and ongoing execution

Requirements:

  • Strong understanding of organic social media strategy
  • Proven experience creating social media content from strategy through execution
  • Strong copywriting skills
  • Ability to create both visual content and written content
  • Understanding of organic content for contractors and home service businesses
  • Ability to develop content based on broader strategic direction
  • Experience creating and managing content calendars
  • Experience scheduling and publishing social media content
  • Strong creative thinking and ability to generate new content ideas consistently
  • Ability to explain the strategy and objective behind content
  • Strong organization and attention to detail
  • Ability to work independently and manage ongoing production
  • Comfortable working with feedback and iterating on content
  • Fluent English is mandatory, both written and spoken
  • Portfolio or examples of personally created social media content
  • Examples of content strategies or content calendars
  • Brief explanation of approach to organic social media content for a U.S. contractor or home service business

Benefits:

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