Specialist – Media and Digital Communications

August 13, 2026

Role Purpose The Specialist – Media and Digital Communications supports the development and execution of the Council’s media and digital communications strategy. The role is responsible for producing bilingual content, managing digital platforms, supporting media activities and using performance data to strengthen the Council’s reputation, visibility and stakeholder engagement. Key Responsibilities <ul><li>Support platform strategies for LinkedIn, Instagram, X, YouTube and other relevant digital channels.</li><li>Manage the content calendar, publishing schedule and day-to-day platform activities.</li><li>Write, edit and proofread high-quality content in Arabic and English.</li><li>Produce social media posts, website content, press releases, articles, video scripts, executive messages and campaign materials.</li><li>Translate and culturally adapt content while maintaining accuracy, tone and institutional voice.</li><li>Turn complex defence, industrial and technical topics into clear and engaging content.</li><li>Develop short-form videos and content from interviews, events and long-form material, including hooks, titles, captions and thumbnails.</li><li>Support photography, filming and quick on-site editing when required.</li><li>Coordinate communications for exhibitions, conferences, official visits, announcements and leadership engagements.</li><li>Work with internal teams, creative agencies, production companies and external suppliers to deliver content on time and in line with the Council’s brand.</li><li>Monitor reach, engagement, audience growth, video retention, website traffic and other agreed indicators.</li><li>Prepare regular performance reports and recommend improvements based on the results.</li><li>Ensure all communications comply with brand guidelines, approval procedures, confidentiality requirements and government communication standards.</li><li>Maintain organized records and archives of approved content, photographs, videos and media coverage.</li></ul> Qualifications and Experience <ul><li>Bachelor’s degree in Media, Communications, Journalism, Digital Marketing, Public Relations or a related field.</li><li>5 – 7 years of relevant experience in media, digital communications, social media, content strategy or public relations.</li><li>Professional fluency in Arabic and English, with excellent writing and editing skills in both languages.</li><li>Experience managing institutional social media accounts and digital content calendars.</li><li>Experience in a government, corporate or regulated environment is preferred.</li><li>Knowledge of social media publishing tools, content-management systems, analytics platforms and social-listening tools.</li><li>Photography, video production or editing experience is an advantage.</li><li>Strong knowledge of the UAE media landscape and government communication protocols.</li><li>A portfolio demonstrating bilingual editorial and digital content capabilities.</li></ul> Core Competencies <ul><li>Strong editorial and communication skills</li><li>Digital and platform-native thinking</li><li>Creativity and visual judgment</li><li>Analytical and data-driven decision-making</li><li>Accuracy and attention to detail</li><li>Planning and organisation</li><li>Stakeholder management and teamwork</li><li>Speed, flexibility and ability to work under pressure</li><li>Professional judgment, discretion and confidentiality</li></ul> Key Performance Indicators <ul><li>Quality, accuracy and timeliness of content.</li><li>Consistent delivery of the approved content calendar.</li><li>Growth in audience reach, engagement and digital performance.</li><li>Timely delivery of campaigns, media materials and event coverage.</li><li>Compliance with brand, governance, approval and confidentiality requirements.</li></ul> The role may occasionally require attendance at events or work outside standard office hours.

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