Digital Ads, CRO Specialist

Job Description:

  • Manage paid advertising campaigns on Google and Microsoft Ads
  • Conduct targeting, keyword research, bidding, and audience segmentation
  • Write and test ad copy and brief creatives to designers
  • Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
  • Report weekly performance metrics and suggest improvements
  • Track and improve landing page and funnel conversion performance
  • Identify friction points using GA4, VWO, or Microsoft Clarity
  • Plan and run A/B tests on landing pages, CTAs, forms, and layouts
  • Collaborate with Web Dev and UX teams on implementation
  • Document results and present actionable insights
  • Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
  • Analyse trends across ads, email, SEO, and social campaigns
  • Investigate performance drops or anomalies and surface insights
  • Work with CRM/Data teams to track lead sources and quality
  • Recommend tracking improvements in GA4, UTM usage, and event tagging
  • Monitor competitor advertising trends, offers, keywords, and creative
  • Share monthly insight snapshots with marketing and product teams
  • Track VET sector market trends that may inform campaign strategy
  • Report to the Head of Marketing and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams
  • Work approximately 3 days on Ads + CRO and 2 days on Analytics, Competitor Tracking, and Campaign Support

Requirements:

  • 3+ years experience in Google and/or Microsoft Ads, including Search, Display, and Retargeting
  • Strong analytical skills and performance tracking mindset
  • Experience running A/B tests using VWO and identifying CRO opportunities
  • Familiarity with GA4, Google Tag Manager, and UTM tracking
  • Working knowledge of Looker Studio or Zoho Analytics
  • Excellent attention to detail, written English, and QA ability
  • Experience collaborating with design, content, and development teams
  • References required when applying
  • Portfolio of sample work required when applying

Benefits:

  • 7.5-hour workday instead of 8
  • 10 days vacation leave in year 1, 15 days in year 2, and 20 days in year 3 and thereafter
  • Up to 10 days per year for educational/vocational leave
  • Subsidies for gym membership, internet and vaccination
  • Work from home
  • Flexible start and end times between 6-7 AM and 3-5 PM
  • No night shifts & weekend work
  • Fast career growth & development with our internal promotion
  • PHP 100,000 medical coverage of 2 dependents
  • Virtual games and events
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